Today, almost every business, whether it is small or large, has a website. But, with billions and trillions of websites on the World Wide Web, it has now become difficult to differentiate a website. Here comes the role of internet marketing. In other words, internet marketing now finds a prominent position in the web world, with the increasing popularity of the online business.
Internet marketing is simply a combination of proven techniques employed to advertise your website, as well as sell products and services on the internet. Benefits of internet marketing, among many others, are low operational as well as marketing cost, increased web visitor count, possibilities for better business opportunities, expansion of existing business, and high ROI (Return on Investment).
A large number of service providers are now appearing, offering internet marketing services for your company, especially in such developed countries as the UK. The majority of UK internet marketing companies employ strategies that are not only flexible and measurable but also affordable. In this article, we will discuss some of the important internet marketing techniques adopted by internet marketing companies.
Search Engine Optimisation (SEO) is one of the most prominent yet cost-effective internet marketing techniques. SEO involves a continuum of steps, including a review of existing pages, development of pertinent and concise content, selection of appropriate keywords, link popularity, inserting title tags and writing Meta description, inserting keywords in the URL, link exchange, search engine submission and website maintenance.
Google Adwords and other similar programs are also a very important internet marketing strategy, adopted by most internet marketing companies and this is called pay per click. Pay per click (PPC) guarantees the placement of small ads on the search engine result pages for a particular keyword(s). An important thing regarding this technique is that the advertiser does not pay anything to get the ad to appear on the search engine results. A certain amount has to be paid if a potential customer clicks on the ad, hence the name pay per click.
Through pay per click, you can also generate sales and leads by placing sponsored links or banner images on similar websites via the content advertising feature of Google Adwords and similar programs, which works in conjunction with Google Adsense for web site owners.
Internet marketing companies also provide services through methods including email marketing (an offshoot of direct marketing that employs email as a means to communicate and advertise), banner ads, article marketing, blog marketing and web 2.0 social marketing.