SEO or search engine optimisation, as it is also known, is performed by industry experts that will try to achieve top ten listings on the major search engines such as Google, Yahoo and MSN.
To stand a chance of succeeding you need an SEO expert or SEO company that can implement a strategy that will deliver targeted leads and enquiries to increase sales and revenue.
Where competition is high, you will not succeed unless you choose an SEO specialist that has proven success in search engine marketing services.
Depending on your location, Google can provide around 80% of the internet's search requests, so it is vital to find a consultant or company that can get you top rankings for your chosen keywords or keyphrases. Do not be afraid to ask for previous experience and proof of current rankings to determine the level of expertise.
One of the key elements for a rock solid internet marketing plan is good quality content focused on your business and it's industry. Literally the more quality and unique content there is on your site, the better off your site will be, in terms of rankings.
Another major factor for your marketing plan is the coding and search engine optimisation of your site. Whether you have an html, dynamic or a flash-based website, there are important steps that your SEO expert should take to ensure your site is search engine ready.
Flash animation web design may look good but are notoriously poor for top ten search engine rankings, thankfully there are steps you can take to still get your site listed and ranked on the major search engines. The same applies to dynamic web sites that are written in programming languages such as PHP, ASP and .NET.
Once your site is search engine optimised, your internet marketing strategy will can commence and you can then start to work on one of the other more important factors that search engines look for, which is the trust factor of your site. This can be achieved by partnering with other web sites that are regarded as trusted and have a good rank on the search engines already. This will give you that all-important page rank that will start to increase your website's listings in the search engines.
After performing all of these steps, your internet marketing agency or SEO consultants will have your site well under way to achieving a top ten search engine ranking and you can sit back and watch your website receive targeted enquiries, leading to increased turnover and ultimately increased profits.