With businesses and consumers complaining about the “credit crunch” crisis, Lee Smith, Director of Marketing for Utopia Creative Solutions says “2009 could be the best time to get your website to the top of the search engines using search engine optimisation (SEO), due to the cost effective and long-term benefits to businesses”.
With high returns on investment (ROI) and proven results, website SEO is in high demand and to win new business you need to be on the top ten results to attract lucrative web traffic.
19% of companies have increased their online advertising spend, just when marketing budgets are being lowered. The UK’s top two websites in November 2008 were Google with 30.3 million visits and MSN/Windows Live with 23.9 million visits, this is a clear indication that website owners need to capitalise on the proven powers of website promotion via SEO.
With industries being hit by the economy and companies finding it harder to win contracts, now is a good time to invest in SEO services, which has long-term benefits for web sites if done correctly and ethically.