Advertising and marketing should be a top priority for any business and with the age of the internet comes the best ever way of marketing and attracting new clients, customers and internet traffic, based on targeted online marketing. Using an internet marketing agency or SEO consultants for your campaign is both cost-effective and fully-measurable via online statistics software so you can track every aspect of your marketing campaign
Pay per click (PPC) is a popular method of advertising for mostly larger businesses and involves bidding on keywords to attract users to your web site. These "sponsored links" are then displayed at the top positions of search engines such as Google, Yahoo and MSN.
PPC can and does work for many businesses, but unless you have a dedicated, sustainable budget, this is probably not the most cost-effective of routes. Click fraud has been a buzz word for a while now and it needs to be taken seriously before starting any campaign as this could prove costly to your business.
The preferred option of internet marketing for most businesses and for the majority of search engine users, is the "organic" or natural listings which are essentially free, but rely on the algorithms of the search engines to determine which pages and sites appear at the top of the list.
It is not rocket science to get a top ten search engine ranking, but if your business is in a competitive industry, it can be costly and you may have to wait up to three months before results are seen.
To get new business with a top ten ranking on Google, Yahoo and MSN you will need to have an SEO consultancy that takes into account Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and a linking campaign to put a trust factor into your web site.
Once you get a top ten search engine ranking through an internet marketing agency or seo constultancy, you will start to receive enquiries, phone calls and sales only if your site has undergone a usability and an accessibility test, without this all your hard work and investment may be for nothing. You could have a top ten search engine ranking, but if you have a poor website that does not make it easy for visitors to take the action you want them to, you have made a mistake and you will have to edit your website or get your SEO consultants or your internet marketing agency to do it for you.
With a well planned internet marketing strategy, your website will benefit immensely and your web traffic will dramatically increase as a result.
Search engine optimisation is not a mystery, more of a strategic implementation of good search engine policies and practices to ensure your online business fulfils it's potential.